The Power of Infographics

Following yesterdays post on Infographics, I thought I’d dive a bit deeper!

What are infographics? How do infographics have great impact on the Internet? The term of information graphics, or infographics, are the combination of information and graphics on the design. The infographics represent the information, data or materials and express them through graphics. Infographics give readers the best opportunity to understand information easily without spending much time reading. Data visualization, information design, or information architecture are subject to infographics. Although the process of creating infographics is complex, the effectiveness is high. The power of infographics cannot be explained with a few words.

Actually, infographics are not new. They have existed for many years. However, recently, the number of infographics has increased rapidly. The reason is that the power of infographics has impacted strongly on marketing strategies. Infographics now are widely used by many people, especially marketers. The useful factors of infographics are determined throughout the profits they bring to users. Most of marketers find that infographics give good conversion. Infographics are very popular. You can find information on every website or on social media sites.

Infographics are commonly used to represent everything. The development of infographics is the important turning point. In the near future, people don’t have to take lots of time to read information by text. Most will be represented by infographics. The value of them is not calculated. Currently, most of online business owners start to invest in infographics to market their products and services. All get positive results in profits.

The infographics can give business owners lots of chances to increase the number of sales. Visitors will be easy to be turned into potential by reading the infographics. Most of readers are lazy. They don’t have to spend much time reading text. They only skim the main ideas. Therefore, infographics will be the best selection to opt-in.

If you are marketers, you will know the value of infographics. Actually, people are willing to share nice designs, even they know that these are commercial promotion.

It is very convenient to use infographics. Lots of text will be cut off; and only the important information will be presented in nice and neat graphics, but it still expresses enough information like original text. This is one of the most powerful tools for marketers to maximize the profits.

The power of infographics can be explained in specific details below:

  • Readers can save time to read information
  • Easy to understand the content
  • Attractive
  • Draw great attention from readers
  • Express full information with only the important information
  • Encourage readers to read the materials in comparison of text.
  • Help marketers gain lots of profits.

Infographics can be created by using software such as Adobe Illustrator and Photoshop. These tools help the process of creating infographics faster and easier. Easy to present information and arrange nice and neat graphics.

However, if you are newbies, you should learn how to design infographics with step-by-step guides. This will save you lots of time. It is your choice to make.

Get ahead of the SEO & paid traffic curve this Christmas

It’s that time of the year where you might be regretting not starting your SEO earlier.

Christmas is a huge time to capitalize on free & paid traffic to generate new and long term customers.

It’s never to late to implement your plan for this Christmas.  Bulldog – Digital Media Agency have come up with this phenomenal Christmas Infographic, enjoy!

 6 Months Of SEO & Marketing Done For You

We felt interested about checking some of the recent articles on the blog of Bulldog Media, especially after liking their infographic so much. And, it seems like they specialize in startup SEO! What a bonus for our readers!

So, if you wanted an agency to handle your SEO who were familiar with the problems startups have to face, I think the guys behind this London-based SEO Company is worth a shot. Looking at how much effort they’ve put in to produce such an informative and useful infographic, chances are, they’ll do just the same when it comes to clients’ contents as well. Either way, worth a shot IMO.

How to launch a product or a website without writing a single line of code

When I was starting out, there was this unspoken rule that said: ‘’There is no success in launching a startup if you don’t know how to code’’.

Since I was young and dumb, I actually believed into this. Few years later, I noticed handful of successful entrepreneurs who managed to achieve success without having to learn how to write a single line of code.

This made me thinking how, which soon enough led me to lot of answers I was looking my whole life. If you are missing certain ability or a skill, use another one from your arsenal to make it up.

Nowadays, lot of startups are getting their first customers with minimal technology, minimum knowledge and often, no code at all.

If you are looking to build a new website, put out a product or anything similar, you should know that it is possible but as always, effort is something you will need to invest if you want success.

In this article, I’m going to focus on how do they do it or how you can launch a startup exactly the same. Without writing a single line of code.

Focus on making customers happy instead of building a product

Successful business owners all know one important thing: To succeed, you need to make your customers happy. Sounds simple and easy but in the reality, it’s exhausting and often not enjoyable.

But we all need to take sacrifices in order to become successful.

It’s really important to serve a customer and that is why it’s more important than to build a product. This is the mindset you need to have if you want to establish a successful business.

In good words of Ben Yoskovitz:

‘’Customers do not care how you get your things done: just get it done and solve their pain’’

This is true and you know it. Even if you haven’t maybe launched your product, service or anything, you’ve been a customer plenty of times and you know how you felt. People just need things done- they don’t care about the process. Remember that.

Replace technology with people

Think about the hardest part of your business. Something that is really hard to be done and it requires lot of time.

That’s something that will require the most complex development. That’s something that no one else has ever done.

Can a real person, a human being, perform those tasks manually?

For lot of business owners, this is the key to success.

Let me show you the example of David Quail, very talented and smart software engineer. He was trying one thing- to schedule all the meetings over email. He thought that would make his life so much easier. Then, he realized that it would take months if not years to make a tool good enough for something like that.

He decided that it would be easier to hire people that will do the work manually. Soon enough, his business has grown and he automated huge part of email meeting and consulting.

What is the point you need to draw from David Quail story? If something should take years to get done, hire people who will get it done for you. Honestly, I never code and I never bothered learning how to do it, only because it would take years for me to learn everything and I can hire just about anyone who will get something done for me pretty quickly.

Use off the shelf solutions to build a good business

As you don’t know how to code, finding solutions that can replace the actual coding is a smart thing to do. I personally recommend these:

  • Use eCommerce systems to accept payments or even subscriptions.
  • Create online forms and use them to interact with your customers.
  • Build a smart support knowledge base with GetSatisfaction, ZenDesk or Uservoice.
  • Use copy paste stuff from web. Widgets or live chats are just some of the examples.

The Power of WordPress and its hidden treasures

WordPress is commonly called a platform for people who are not into programming and who doesn’t know how to write anything in code. People like me, mostly.

But WordPress has many features, you know. And you still don’t have to touch any code. The best thing about WordPress is that is free. While free WordPress along with free WordPress themes won’t be customizable enough, I recommend purchasing a professional theme that usually costs around $40-$80. Depending on your needs, you can purchase some plugins that will help you transform your website into an eCommerce store or a membership website or even a small forum.

Everything is possible with WordPress.

I hope this post puts fate into your hands. I understand you have fears because you don’t have programming skills. I’m happy to show that you really don’t need them.

How to market your new startup

If you are new to startup business, marketing is something that will be crucial in defining your success or your failure. It’s hard to become a good marketer but it’s a skill that can be crafted by reading, learning through mistakes, seeing how other people do it and on the end of the day, perfecting the knowledge you possess.

This article will focus on showing you how you can market your new business effectively. I will be extremely detailed about low cost marketing strategies as they are the most wanted subject. This is also the type of article that any new startup business need so pay attention closely as you can learn a lot from this article.

To be honest, you don’t have to be smart to be a good marketer. You don’t have to be a rocket scientist to come up with a good business marketing plan and you don’t need to have lot of money to skyrocket a product, eBook or a specific service. You just need to learn how to think like a successful marketer and you will become one.

You see, marketing strategies are all about improving your chances to create more sales-which, of course, is the main goal of any business.

This usually happens by increasing the number of potential purchases or at least, making people aware of qualities of the product, service or whatever you are trying to sell (which will result in more sales later). In any case, the budget you have can define the number of sales. I always like to say: ‘’This is a numbers game’’ because it’s true. People usually either focus on spending their budget in popular ‘’big-bang’’ way or ‘’little but often’’ which is, if you ask me, way smarter marketing strategy.

Another good marketing strategy that should follow the ‘’little but often’’ rule is spending money on multiple channels. If you are using this strategy, you are more likely to get in front as many potential buyers as possible way quicker than focusing on a single marketing channel.

You see, that seems like more logic strategy because if you get into newspapers, start showing up on Facebook, get on TV, create a website etc. you will be noticed by lot more people than if you have only focused on creating a website or getting your ad on Facebook.

Truth to be told, if you focus on multiple channels, you are going to spend more money more quickly but if you know how to target the right audience, the income you should be generating will be way bigger than your invested money.

The trick is in finding balance in spending money. Be wise while spending your money and spend it across multiple channels. Of course, before all of that, you need to set up a good base where you should know your target audience very well.

A good trick for saving some money while building momentum is doing press releases. They are usually cheaper than they should be and you can easily build a snowball effect if your news is good enough.

What I find as a great marketing strategy and a turning point whether an online website will be successful or not is the mailing list.

Why mailing list?

You’ve probably already heard a phrase that says something like: ‘’Money is in the list’’. Well, yeah, that’s true. Money is in the list for real. But I’d like to stick around this topic for bit more.

Why people keep telling this?

Imagine this. A visitor comes to your website. On one page he finds about a service you are selling in which he is interested but he thinks price is bit bigger. On the other page, he finds more about the guide where he can learn more about specific topic. Here comes the turning point. You have two options: offer a free guide in exchange for email address or, just offer a free guide and hope this visitor will stick long enough to contact you for the service you are offering.

When you go with the option 2, you only have one chance to sell him something. In most cases, you will fail and your conversion will be lower than 1%. If you, on the other side, collect his email address, you will have opportunity to sell him your service dozen times which results in bigger income.

Another good thing about this strategy is that you are offering something for free. People love freebies and they do not really care whether they need to give you their email address or now. This is great opportunity for you because your audience will love you for giving a freebie and you will have huge potential to turn an occasional visitor into a regular customer.

I hope you now better understand this topic because I’ve invested lot of effort into pointing out most important facts.

 

 

 

 

My 8 lessons learnt as CEO

Post written by Ashish Kumar, CEO of Book Cab.

I spent couple of years working as CEO (Chief Executive Officer) and I’ve spent couple of years before that preparing for everything.

Until you become CEO, you won’t know how it feels and what you need to know. You can prepare yourself but you will always be surprised at certain points. While I enjoy this, you may not, so I decided to write this article to additionally prepare you for becoming CEO one day. There are so many stuff I did not know and I am only putting eight most important lessons I’ve learned in all that time. Pay attention closely because I’m going to drop some wisdom.

Lesson #1

Identifying customer needs is only a part of huge market-fit battle. Trust me, it’s only a small part. Because once you identify your customer needs, you are only at the start. There are so many other things you need to know. And why you don’t start with 100 other friction points you need to remove to come to the final and complete product that is designed, build and created to fulfill the needs of any human.

Honestly, I’m a huge fan of lean startup model and I’m only striving to build things that people will need. This is where I draw all the creativity. But lesson #1 needs to show you that it isn’t only about fulfilling customer needs which will lead you to success. There is lot more.

Lesson #2

Nobody cares

Nobody cares who you are or what you do (at least when you are starting out). Deal with it. You need to understand that you may not have the support you are expecting. No one knows who you are and there are small amount of people who are interested to find out.

That is the reason why putting out product is hard. Doing viral marketing is risky and requires having good marketing skills. I had the same problems when I was starting out. I thought I will be able to handle marketing side pretty easy. I was wrong. It was damn hard. The process, however, was really fun and exciting but it nearly killed me. I needed to spend so much time marketing my products to get to the people who care and become someone.

Lesson #3

Build the base of rabid fans who will share, tell people and simply promote your products instead of you. This is a great way to achieve better motivation because having fans who love your product is always encouraging but not only that. It has lot of other benefits you need to see.

There is a great quote I heard when I was starting out: ‘’It’s better to build something that 100 people will love than 1 million people kind of like’’.

This couldn’t be said better. It’s amazing how important is to have those people who will enjoy every part of your product no matter how small or how unimportant it is.

Lesson #4

reject

Get used to rejection and failure. It is part of becoming successful. I will tell you immediately: Get used to people who will say huge NO to everything you do. That NO should be your motivation to build something better and bigger. At least that was my motivation and still is.

As I previously said, building a product is hard. Marketing is even harder. So stopping and looking at every NO and trying to figure it out why and how is a waste of time. Every time you get one NO, you will know that you are closer to success. Think like a winner and you will become one.

Lesson #5

It’s number’s game. That’s just another fact and lesson you will need to learn either now or throughout constant failures. Whatever you think is easier and better. Lesson #5 can easily lean onto Lesson #4 because one NO in trying to sell your product can lead to some other YES which will result in many more sales later.

Lesson #6

Find a leader who will promote your product. Even though this seems impossible, it’s doable and it’s really helpful.

Why?

If you get a celebrity to talk about how great your book is, don’t you think that huge number of fans of that certain celebrity will instantly go and purchase your book?

I do. But finding a ‘’thought leader’’ with a solid fan base who will use your product and then share it is pretty hard.

Lesson #7

Building is fun! Most important lesson today! If you don’t enjoy it, you will never succeed. That’s the truth. I know many people will tell different but if you don’t enjoy it, why wasting precious time on it.

Even though I’ve knew how hard it will be for me to start and put out my product, I knew it will make me happy and it will be fun. It’s incredible to work for 5 months and then look back and see how much I accomplished. It was the best feeling.

Lesson #8

People can surprise and give you huge motivational boosts. As you can see, all the lessons so far concentrate on preparing you for failures, rejection and struggling. Well, it’s not all like that. I can’t remember how many times I’ve been so surprised by reactions of my first product testers. They gave me so much motivation to go and conquer everything I’ve always wanted!

This is it my friend. I hope you learnt something!